Chicago-based marketer, copywriter, and project manager, driven by creativity, and a background in beauty, solving business problems through detailed strategy and focused execution.
“Not only did Kathryn help us get to the next level
creatively, she helped us identify our problem spots, and
to help us get comfortable with being uncomfortable.”
- CHRIS-TIA DONALDSON
tgin Founder
PORTFOLIO
THANK GOD IT’S NATURAL
CREATIVE | PROJECT MANAGEMENT
Thank God It’s Natural (tgin), a textured hair care brand that is distributed in over 10,000 doors. My experience as creative coordinator and brand marketing project specialist includes hands-on involvement in strengthening brand voice and image, developing strong project management procedures, and handling all aspects of creative.
DevaCurl Digital strategy
The final project for a Digital Media Strategies course, designed to identify a business problem for a selected brand (DevaCurl) and formulate a digital strategy to alleviate the business problem. The project is comprised of a presentation and brief deck detailing the strategy.
Ballet Rosa
Ballet Rosa designs high quality garments for dancers to inspire their artistry, engineered for performance, comfort and style. The brand is based in Portugal, and has global distribution to small dancewear boutiques.
My work with Ballet Rosa began as developing messaging for the 2020 and 2022 Createur Catalogs, 2020 Academy Catalog, regular email newsletters, social media posts and detailed product descriptions.